Everyone who is successful online knows that the secret to making BIG money is CONVERSION.
Traffic is great.
A list is better. Tons and tons of great content is a HUGE help.
But if you can't convert your readers, your subscribers and your community into cash... you are simply NOT going to make enough money to be successful.
In my model, the key to conversion is CONVERSATION.
Talk to your list. Engage them. Entertain them. Interact with them... and ultimately, find out EXACTLY what they need and either make it, or find it... PERIOD!
It really is that easy.
And the real SECRET to creating products that convert like crazy is so simple... it almost sounds silly. (but trust me... it's not... :-)
You ask them. Point blank. What do you need? How do you want it delivered? And how much are you willing to pay for it, once I have it for you?
You will be amazed when you see how much this approach DRAMATICALLY increases conversions.
It works on a number of levels... psychologically, people feel a wee bit compelled to follow through and actually BUY what you offer, after they've had a voice, and input in it's creation. (see Robert Cialdini's GREAT book - "Influence" on how this has been tested and studied throughout the years)
But far MORE important - you are actually creating their dream product, providing genuine answers, service, help and SOLUTIONS to the most pressing problems your list is facing. (and that's the REAL key to being successful in any direct marketing modeled business... period!)
The other key distinction is THIS:
Never create your products BEFORE you ask, or do the above. Most people convert SO poorly... and leave so much money on the table, simply because they create their products FIRST, and then try to sell what they THINK their list needs, rather than ask first, deliver later. You'll find this ONE simple strategy can radically improve your conversion percentage by 2 or 300% or MORE... and you can prove it to yourself by trying it today!
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