Here are six steps that you must take to climb the latter to the top of the search page.
Search Engine Optimization - The first step has to be SEO. Have a specialist analyze your web site for optimization of keywords, title, description and content for proper categorization of your website. Your SEO specialist should evaluate your website and give you a report making suggestions on how to better optimize your site. Have your SEO specialist submit your website to qualified, quality web directories with high Google Page Rankings using an organic, methodical approach to achieve the highest possible results for your website.
Profession Listings - Seek out listing relevant to your business with high page rankings (4 or better) that list all your contact information, a full bio and a web link which will present you and your business as the premier professional in your city.
Press Release Distribution - Get in the habit of distributing press releases to your local newspaper, and business journal. Attempt to get these publications to put your press releases on their websites thus establishing valuable links back to your website. These will be page rankings of 5 to 7.
Article Marketing - Get published on the Internet; write articles on your profession offering information on topics of interest. On the bottom of your article, you will include a bio and instructions directing the reader to your website to learn more about your services. Place your article on a network of article publishing websites with page rankings of 4 to 6. These publishing websites will publish your articles and make them available to distributors of email newsletters who are hungry for quality content. Your original articles and expertise may be exposed to hundreds of thousands or even millions of people, as well as establishing quality links back to your website.
Email Marketing - Email marketing makes it easy for you to build stronger relationships with your customers and prospects by regularly sending them professional-looking newsletters. You can also have people sign up for your newsletter from your website thus building your level of exposure.
Lead Generation - Build a lead generation system either on your website or on listing websites that offer optional ways of making contact with you and your business. The application should offer several options like these:
1.I would like to have Your Name contact me to set up an appointment.
2.I would like to be invited to Your Name's next event. (seminar, luncheon, dinner)
3.I would like to receive Your Name's newsletter.
The Internet is a 24/7 marketing machine, and if you're not using it to market your business you're behind the times.
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